SAPPI NORTH AMERICA
a Sample Book with Augmented Reality:
THE NEUROSCIENCE of TOUCH

SAMPLE BOOK & AUGMENTED REALITY: SAPPI NORTH AMERICA

In this promotional piece for paper company Sappi North America, we focus on the neuroscience of touch. We wrote and designed a book that uses both the digital world (augmented reality) and print. The pages with a silver border, presents that it can be scanned using a special app, which then will bring up a video where Dr. David Eagleman goes into further explanation about Haptics, the Science of Touch. 

 

 

credits:

Client: Sappi North America
Art Direction: Lana Rigsby & Thomas Hull
Designer: Carmen Garza, Bradie Bradshaw
Additional Credits: work designed
while working at RIGSBY HULL

Learn more visit:

www.na.sappi.com/ 


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