BRANDING
SURREALL

CONCEPTUAL FOOD AND NUTRIENTS FOR THE FUTURE, 22 YEARS FROM NOW, ENVISIONED IN A DYSTOPIAN WORLD

PSYCHOPHYSIOLOGICAL FOOD EXPERIENCES
In our age of climate-induced food scarcity, humanity relies on mushroom substrates infused with insect proteins to meet its nutritional needs. but because the subjective experience of eating directly affects nutrients uptake during digestion. Mushrooms and insects are a rather bland solution to food scarcity and can hinder positive eating experiences. Modern food science had to shift its focus creating visual and tactile interactions that satisfy our bio-cultural need for stimulating food. A great food experience will promote better digestion.

Surreall is a food experience collective that aims to address the psycholsocial-physiological challenges of 2044 by delivering complex nutrition through novel mushroom-printed substrates. Surreall products incorporate the latest advances in food science, psychopharmacology and industrial production techniques to reclaim the joy and beauty of food in an age of scarcity and rationing. Using accelerated blooming methods, Surreall creates more complex and beautiful substrata that improve nutrition by exciting and enticing the senses. Using advanced psychopharmacology, Surreall provides relief from the anxiety and existential dread that have become the hallmark of twenty-first century life.

Some of Surreall’s most popular products include:

MICROFIZZYS: The Microfizzy is a weekly water activator and purifier that delivers positive and proactive bacteria to the gut, stimulating higher cognitive function and metabolic regularity.

BIOBUTTER: Biobutter is a spoonable foodstuff that meets sensory standards for mouthfeel to ensure activation of pre-digestive enzymes. Its greater mass also improves caloric burn during metabolization.

GEOMELTS: These jewel-like daily poppers are as beautiful as diamonds. but dissolve like cotton candy in your mouth. Each Geomelt is designed to enhance a specific function, including physical stamina, cognition and spiritual awareness.

CITY MARKETING POSTERS

Jason Severs, Editor, Copywriter, Designer
Carmen Garza, Package Design, Branding, Designer
Concept created for 2022 New York Design Week, for Design 22, frog design event

DESIGN 22, DEBUT