LIVESTRONG gets a new symbol
Last week LIVESTRONG Foundation unveiled its new symbol, designed by Rigsby Hull, calling it “subtle but substantive” and a “natural step” in the organization’s evolution. Too subtle? It’s been discussed by media from Wall St Journal to Ad Age and the Non-Profit Times, but the best analysis so far is from Matt Wilson: “What will really make a difference for LIVESTRONG isn’t how they look, it is what they do. They will be judged by deeds, not design.”